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person:"Keller, Kevin Lane"
~person:"Bei, Lien-ti"
~subject:"Brand"
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Keller, Kevin Lane
Bei, Lien-ti
Dawes, John
3
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2
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Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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Free the brand : how a logo frame influences the potentiality of brand extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
2
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
3
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
4
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
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