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person:"Keller, Kevin Lane"
~person:"Best, Roger J."
~person:"Rohm, Andrew J."
~subject:"Consumer behaviour"
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Search: subject_exact:"Marketing implementation"
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Consumer behaviour
Marketing management
51
Marketingmanagement
51
Marketing
23
Brand management
20
Markenführung
20
Konsumentenverhalten
18
Marketing theory
14
Marketingtheorie
14
Theorie
12
Theory
12
USA
11
United States
11
Brand image
7
Markenimage
7
Management
6
Produktmanagement
6
Competitive strategy
5
Product management
5
Strategisches Management
5
Wettbewerbsstrategie
5
Beziehungsmarketing
4
Brand extension
4
Markenartikel
4
Markenpolitik
4
Markentransfer
4
Mobile communications
4
Mobilkommunikation
4
Relationship marketing
4
China
3
Corporate reputation
3
Europa
3
Firmenimage
3
Innovation adoption
3
Innovationsakzeptanz
3
Market research
3
Marktforschung
3
Mobile Business
3
Mobile business
3
Verbraucherverhalten
3
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English
18
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Keller, Kevin Lane
Best, Roger J.
Rohm, Andrew J.
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
Wilde, Klaus D.
5
Albers, Sönke
4
Bang, Nguyen
4
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Measuring and managing brands
3
Brand management ; Vol. 2
1
Business horizons
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
McGraw-Hill International editions
1
McGraw-Hill/Irwin series in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of consumer marketing
1
Thunderbird international business review
1
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ECONIS (ZBW)
18
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1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
3
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
6
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
8
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
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