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person:"Keller, Kevin Lane"
~person:"Best, Roger J."
~subject:"Consumer behaviour"
~subject:"Strategisches Management"
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Search: subject_exact:"Marketing implementation"
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Consumer behaviour
Strategisches Management
Marketing management
46
Marketingmanagement
46
Marketing
23
Brand management
18
Markenführung
18
Marketing theory
14
Marketingtheorie
14
Konsumentenverhalten
13
Theorie
12
Theory
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USA
10
United States
10
Brand image
7
Markenimage
7
Management
6
Produktmanagement
6
Competitive strategy
5
Product management
5
Wettbewerbsstrategie
5
Beziehungsmarketing
4
Brand extension
4
Markenartikel
4
Markenpolitik
4
Markentransfer
4
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4
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3
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3
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3
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Marktforschung
3
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3
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2
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2
Markenname
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Strategic management
2
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English
18
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Keller, Kevin Lane
Best, Roger J.
Homburg, Christian
13
Sheth, Jagdish N.
13
Piercy, Nigel
12
Bruhn, Manfred
11
Pfeffermann, Nicole
11
Wiedmann, Klaus-Peter
11
Kotler, Philip
10
Aaker, David A.
9
Cravens, David W.
9
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Spann, Martin
9
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
8
Kuß, Alfred
8
Melewar, T. C.
8
Bauer, Hans H.
7
Gierl, Heribert
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Tomczak, Torsten
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Day, George S.
6
Foxall, Gordon R.
6
Gilmore, Audrey
6
Martin, Kelly D.
6
Mothersbaugh, David L.
6
Narang, Shanker
6
Rajagopal
6
Schultz, Don E.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Gao, Tao
5
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Measuring and managing brands
3
Brand management ; Vol. 2
1
McGraw-Hill International editions
1
McGraw-Hill/Irwin series in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
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Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2013
-
6. ed., international ed.
Persistent link: https://www.econbiz.de/10009507041
Saved in:
2
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
8
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
9
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
10
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
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