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person:"Keller, Kevin Lane"
~person:"Best, Roger J."
~subject:"Consumer behaviour"
~subject:"Theory"
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Consumer behaviour
Theory
Marketing management
46
Marketingmanagement
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Marketing
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Markenführung
18
Marketing theory
14
Marketingtheorie
14
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Keller, Kevin Lane
Best, Roger J.
Bruhn, Manfred
32
Homburg, Christian
32
Kotler, Philip
23
Meffert, Heribert
23
Kuß, Alfred
20
Peter, Jerome Paul
19
Albers, Sönke
18
Kleinaltenkamp, Michael
18
Bauer, Hans H.
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Pepels, Werner
17
Kirchgeorg, Manfred
16
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14
Unger, Fritz
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Backhaus, Klaus
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Berndt, Ralph
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Sheth, Jagdish N.
13
Becker, Jochen
12
Diller, Hermann
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Donnelly, James H.
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Gierl, Heribert
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Tomczak, Torsten
12
Wiedmann, Klaus-Peter
11
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10
Esch, Franz-Rudolf
10
Kumar, V.
10
Ahlert, Dieter
9
Armstrong, Gary
9
Fuchs, Wolfgang
9
Hawkins, Del I.
9
Huber, Frank
9
Ko, Eunju
8
Koppelmann, Udo
8
Sander, Matthias
8
Simon, Hermann
8
Spann, Martin
8
Voeth, Markus
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7
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Measuring and managing brands
3
Pearson one series
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Brand management ; Vol. 2
1
McGraw-Hill International editions
1
McGraw-Hill/Irwin series in marketing
1
Report / Marketing Science Institute
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ECONIS (ZBW)
21
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A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
2
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
3
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
6
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
8
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
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