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person:"Keller, Kevin Lane"
~subject:"Consumer behaviour"
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Consumer behaviour
Marketing management
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Marketingmanagement
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Marketing
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Keller, Kevin Lane
Sheth, Jagdish N.
10
Hawkins, Del I.
9
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8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
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Rajagopal
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Measuring and managing brands
3
Brand management ; Vol. 2
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
5
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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3
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
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4
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
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5
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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