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person:"Kirchgeorg, Manfred"
~person:"Melewar, T. C."
~subject:"Virtual reality"
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User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10009666325
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2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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3
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10013420398
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