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person:"Kleinaltenkamp, Michael"
~person:"Henneberg, Stephan"
~person:"Jacob, Frank"
~person:"Mysen, Tore"
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Search: subject_exact:"Trade marketing"
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Lieferantenmanagement
99
Supplier relationship management
99
Beziehungsmarketing
29
Relationship marketing
29
B-to-B-Marketing
28
Business-to-business marketing
28
Theorie
23
Theory
22
Business network
16
Unternehmensnetzwerk
16
Confidence
14
Vertrauen
14
Beschaffung
10
Betriebliche Wertschöpfung
10
Customer satisfaction
10
Kundenzufriedenheit
10
Procurement
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Investitionsgütermarketing
9
Marketingmanagement
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Germany
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Brand management
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Strategic management
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Strategisches Management
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Bundling strategy
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Business relationships
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Customer value
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Kundenwert
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Leistungsbündel
6
Marketing management
6
Quality management
6
Qualitätsmanagement
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Business-to-Business-Marketing
5
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5
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English
73
German
27
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Kleinaltenkamp, Michael
Henneberg, Stephan
Jacob, Frank
Mysen, Tore
Svensson, Göran
50
Wagner, Stephan M.
40
Homburg, Christian
39
Schiele, Holger
34
Görg, Holger
31
Naudé, Peter
31
Cheng, T. C. E.
29
Spiller, Achim
28
Eßig, Michael
27
Choi, Thomas Y.
26
Huo, Baofeng
23
Stölzle, Wolfgang
23
Zentes, Joachim
23
Choi, Tsan-Ming
22
Hartmann, Evi
22
Schoenherr, Tobias
22
Kaufmann, Lutz
21
Schlippenbach, Vanessa von
21
Bruhn, Manfred
20
Matsushima, Noriaki
20
Narasimhan, Ram
20
Chambolle, Claire
19
Chen, Ying-Ju
19
Raff, Horst
19
Zhao, Xiande
19
Baake, Pio
18
Blome, Constantin
18
Bogaschewsky, Ronald
18
Kind, Hans Jarle
18
Lasch, Rainer
18
Liu, Yi
18
Ahlert, Dieter
17
Buvik, Arnt
17
Defever, Fabrice
17
Hanf, Jon
17
Inderfurth, Karl
17
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ESCP-EAP European School of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of business excellence
5
Technischer Vertrieb
5
The journal of business & industrial marketing
4
International journal of procurement management
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
ESCP-EAP working paper
2
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
2
Journal of business-to-business marketing
2
Marketing : ZFP ; journal of research and management
2
African journal of economic and management studies : AJEMS
1
Aufbruch : Ingredient Branding schafft Werte
1
Australasian marketing journal
1
Baltic journal of management
1
Corporate governance : the international journal for effective board performance
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Discussion paper
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
ESCP Europe working paper
1
Engineering online library
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gestaltung von Organisationsgrenzen
1
Global production : a handbook for strategy and implementation
1
Handbook of strategic account management : a comprehensive resource
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of business and globalisation : IJBG
1
International journal of electronic customer relationship management : IJECRM
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Journal of Business & Industrial Marketing
1
Journal of Inter-Organizational Relationships
1
Journal of business market management : jbm
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of service research
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ECONIS (ZBW)
99
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1
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
2
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
3
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
4
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
5
Dark-side-effect contagion in business relationships
Zhang, Yumeng
;
Leischnig, Alexander
;
Heirati, Nima
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012544831
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
7
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
8
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
9
Stereotypical supplier evaluation criteria as inferred from country-of-origin information
Schätzle, Sarah
;
Jacob, Frank
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 250-262
Persistent link: https://www.econbiz.de/10012026197
Saved in:
10
Commentary essay on "blueprinting the service company - managing service processes efficiently"
Fließ, Sabine
;
Kleinaltenkamp, Michael
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10012257899
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