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person:"Kleinaltenkamp, Michael"
~person:"Jaakkola, Elina"
~subject:"resource integration"
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resource integration
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Kleinaltenkamp, Michael
Jaakkola, Elina
Edvardsson, Bo
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Journal of service research : JSR
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Marketing theory
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ECONIS (ZBW)
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Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
2
The role of customer engagement behavior in value co-creation : a service system perspective
Jaakkola, Elina
;
Alexander, Matthew
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010393232
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