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person:"Ko, Yong Jae"
~person:"Connell, Joanne"
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Search: subject_exact:"Weltmeisterschaft"
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Sport event
14
Sportveranstaltung
14
Consumer behaviour
6
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Big event
4
Dienstleistungsqualität
4
Großveranstaltung
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Ko, Yong Jae
Connell, Joanne
Maennig, Wolfgang
71
Matheson, Victor A.
29
Parent, Milena M.
23
Feddersen, Arne
22
Wicker, Pamela
22
Humphreys, Brad R.
20
Nufer, Gerd
18
Andreff, Wladimir
17
Filo, Kevin
17
O'Reilly, Norm
17
Preuß, Holger
17
Funk, Daniel C.
16
Szymanski, Stefan
16
Dilger, Alexander
14
Kaplanidou, Kyriaki
13
Kavetsos, Georgios
13
Ours, Jan C. van
13
Pawlowski, Tim
12
Walker, Matthew
12
Breuer, Christoph
11
Briskorn, Dirk
11
Fairley, Sheranne
11
Schreyer, Dominik
11
Depken, Craig A.
10
Dolan, Paul
10
Ehrmann, Michael
10
Heere, Bob
10
Inoue, Yuhei
10
Jansen, David-Jan
10
Leopkey, Becca
10
Nadeau, John
10
Popp, Nels
10
Richter, Felix
10
Séguin, Benoit
10
Chalip, Laurence Hilmond
9
Coates, Dennis
9
Desbordes, Michel
9
Kim, Yu Kyoum
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Koenigstorfer, Joerg
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Managing service quality : MSQ ; an international journal
3
International journal of sports marketing & sponsorship
2
Asia Pacific journal of marketing and logistics
1
Enhancing knowledge development in marketing ; Vol. 21
1
European Sport management quarterly : ESMQ
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
14
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1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
4
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
5
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
6
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
7
The influence of event quality on revisit intention : gender difference and segmentation strategy
Kim, Tae Ho
;
Ko, Yong Jae
;
Park, Chan Min
- In:
Managing service quality : MSQ ; an international journal
23
(
2013
)
3
,
pp. 205-224
Persistent link: https://www.econbiz.de/10009759415
Saved in:
8
Assessment of event quality in major spectator sports
Ko, Yong Jae
;
Zhang, Xiaohe
;
Cattani, Kevin
;
Pastore, Donna
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 304-322
Persistent link: https://www.econbiz.de/10009232062
Saved in:
9
The influence of consumer's event quality perception on destination image
Moon, Kae Sung
;
Kim, May
;
Ko, Yong Jae
;
Connaughton, …
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009232063
Saved in:
10
Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191054
Saved in:
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