//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~isPartOf:"McGraw-Hill Irwin series in marketing"
~isPartOf:"Pearson one"
~person:"Hartley, Steven W."
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing
2
Marketing management
2
China
1
Management
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Lehrbuch
2
Textbook
2
Bibliografie enthalten
1
Bibliography included
1
Glossar enthalten
1
Glossary included
1
Language
All
English
2
Author
All
Kotler, Philip
Hartley, Steven W.
Churchill, Gilbert A.
1
Ford, Neil M.
1
Johnston, Mark W.
1
Keller, Kevin Lane
1
Kerin, Roger A.
1
Lu, Taihong
1
Marshall, Greg W.
1
Rudelius, William
1
Walker, Orville C.
1
more ...
less ...
Published in...
All
McGraw-Hill Irwin series in marketing
Pearson one
wi - Wirtschaft
6
Always learning
3
McGraw-Hill/Irwin series in marketing
3
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in business marketing : a research annual
1
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
McGrawHill education
1
Pearson Global edition
1
Prentice Hall marketing
1
Review of marketing research
1
Springer Business Cases
1
The Irwin/McGraw-Hill series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
2
Marketing management in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
Persistent link: https://www.econbiz.de/10014277193
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->