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person:"Kumar, V."
~isPartOf:"Handbook of research on customer equity in marketing"
~person:"Mittal, Vikas"
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Handbook of research on customer equity in marketing
Journal of marketing
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Journal of the Academy of Marketing Science
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Journal of marketing research : JMR
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Legends in marketing
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Journal of international marketing
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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MSI reports : working paper series
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SpringerLink / Bücher
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MIT sloan management review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer Texts in Business and Economics
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Springer texts in business and economics
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Customer engagement marketing
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E-Services : opportunities and threats
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Handbook of marketing and finance
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Handbook of marketing strategy
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Handbook of research on customer engagement
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Journal of business research : JBR
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing letters : a journal of research in marketing
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Marketing mix decisions : new perspectives and practices
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Palgrave Executive Essentials
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Psychology & marketing
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Review of marketing research
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Springer eBook Collection / Business and Management
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The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
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Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
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