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person:"Möhlenbruch, Dirk"
~person:"Ailawadi, Kusum L."
~person:"Bauer, Hans H."
~subject:"Verkaufsförderung"
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Verkaufsförderung
Sales promotion
18
Consumer behaviour
7
Deutschland
7
Germany
7
Konsumentenverhalten
7
Einzelhandel
5
Retail trade
5
Advertising effects
4
Theorie
4
Theory
4
Werbewirkung
4
Handelsmarketing
3
Lieferantenmanagement
3
Retail marketing
3
Supplier relationship management
3
Automotive services industry
2
Brand
2
Business network
2
Consumer goods marketing
2
Kfz-Gewerbe
2
Konsumgütermarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Markenartikel
2
Market segmentation
2
Marktsegmentierung
2
Rabatt
2
Rebate
2
Sales-promotion
2
USA
2
United States
2
Unternehmensnetzwerk
2
Brand management
1
Conditional rebates
1
Consumer utility model
1
Coupon
1
Decision under uncertainty
1
Designation of origin
1
Efficient Consumer Response
1
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Article
13
Book / Working Paper
5
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Article in journal
6
Aufsatz im Buch
6
Aufsatz in Zeitschrift
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6
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
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Working Paper
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English
12
German
6
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Möhlenbruch, Dirk
Ailawadi, Kusum L.
Bauer, Hans H.
Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Klapper, Daniel
5
Lambrecht, Anja
5
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Reihe: Management-Know-how / M : praxisnah und aktuell
3
Handelsforschung
2
Retailing in the 21st century : current and future trends
2
Series: Management know-how / M
2
A reader in marketing communications
1
Dienstleistungsnetzwerke
1
European retail research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The history of marketing science
1
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
1
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ECONIS (ZBW)
18
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1
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10
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18
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1
Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
Saved in:
2
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
3
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
4
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
5
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
6
Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
Saved in:
7
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
8
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
Saved in:
9
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
10
Netzwerkpartnerschaften in der Verkaufsförderung : Gestaltungsmöglichkeiten und Entwicklungsperspektiven
Möhlenbruch, Dirk
- In:
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
,
(pp. 399-411)
.
2006
Persistent link: https://www.econbiz.de/10003363646
Saved in:
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