//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Müller, Michael"
~person:"Kunkel, Thilo"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Leistungssportler"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Athletes
13
Sportler
13
Brand management
10
Markenführung
10
Social Web
7
Social web
7
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
6
social media
6
Internet marketing
4
Online-Marketing
4
Sport
4
Sports
4
Beziehungsmarketing
3
Relationship marketing
3
Sportmarketing
3
Sports marketing
3
Athlete branding
2
Deutschland
2
Football
2
Fußball
2
Germany
2
Leistungsmotivation
2
Sport organization
2
Sportorganisation
2
Work motivation
2
athlete brand
2
brand architecture
2
qualitative research
2
Advertising
1
Advertising effects
1
Arbeitsgruppe
1
Arbeitsleistung
1
Arbeitsmarktintegration
1
Athlete brand
1
Athlete brands
1
Athlete endorsers
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Müller, Michael
Kunkel, Thilo
Ko, Yong Jae
4
Arai, Akiko
3
Hill, Brad
3
Bredikhina, Nataliya
2
Brison, Natasha
2
Carlson, Brad D.
2
Chang, Yonghwan
2
Connaughton, Daniel P.
2
Doyle, Jason
2
Fink, Janet S.
2
Hallmann, Kirstin
2
Hasaan, Ali
2
Kaplanidou, Kyriaki
2
Koo, Jakeun
2
Lobpries, Jami
2
Na, Sangwon
2
Parker, Heidi M.
2
Sotiriadou, Popi
2
Su, Yiran
2
Agyemang, Kwame J. A.
1
Ahn, Na Young
1
Ahn, Taesoo
1
Akoğlu, Halil Erdem
1
Anderson, Aaron J.
1
Asada, Akira
1
Astous, Alain d'
1
Baker, Bradley J.
1
Baker, Thomas A., III.
1
Bennett, Gregg
1
Berndt, Adele
1
Biscaia, Rui
1
Bozman, Carl S.
1
Breuer, Christoph
1
Brison, Natasha T.
1
Bulygin, Denis
1
Carrilat, François A.
1
Chang, Kyungro
1
Chase, Nancy M.
1
Cheng, Li-Keng
1
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
4
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Authenticity negotiation : how elite athletes (re)present themselves as personal brands
Bredikhina, Nataliya
;
Kunkel, Thilo
;
Kudesia, Ravi
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014634939
Saved in:
2
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
3
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
4
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
5
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
6
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo
;
Walker, Matthew
;
Hodge, Courtney M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->