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person:"Müller-Hagedorn, Lothar"
~person:"Farhangmehr, Minoo"
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Messe
7
Trade fair
7
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Gerechtigkeit
2
Interaction
2
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Dienstleistungssektor
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Müller-Hagedorn, Lothar
Farhangmehr, Minoo
Penzkofer, Horst
24
Weitzel, Günter
13
Bathelt, Harald
12
Kirchgeorg, Manfred
9
Zanger, Cornelia
7
Moser, Petra
6
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Moutinho, Victor Ferreira
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Rinallo, Diego
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Täger, Uwe Christian
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Ziegler, Rainer
5
Gopalakrishna, Srinath
4
Kalka, Regine
4
Meffert, Heribert
4
Sarmento, Maria
4
Silva, Pedro Mendonça
4
Simões, Cláudia
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Tafesse, Wondwesen
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Birnbrich, Manuel
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Domini, Giacomo
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Eickelpasch, Alexander
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Geldres-Weiss, Valeska V.
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Gibson, Rachael
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Koll, Robert
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Kramer, Jens
3
Krähling, Sabrina
3
Luppold, Stefan
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Martius, Theodor
3
Mortsiefer, Joachim
3
Müller, Klaus
3
Neven, Peter
3
Solberg Søilen, Klaus
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Spannagel, Rolf
3
Sternberg, Rolf G.
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Stoeck, Norbert
3
Täger, Uwe C.
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Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung
2
Field guide to case study research in business-to-business marketing and purchasing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of promotion management : JPM
1
The journal of business & industrial marketing
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
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ECONIS (ZBW)
7
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1
Ground of visitors' post-trade fair behavior : an exploratory study
Sarmento, Maria
;
Farhangmehr, Minoo
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 735-750
Persistent link: https://www.econbiz.de/10011632054
Saved in:
2
A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
3
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
4
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
5
Benchmarking in trade fair companies
Müller-Hagedorn, Lothar
- In:
Trade show management : planning, implementing and …
,
(pp. 273-285)
.
2005
Persistent link: https://www.econbiz.de/10003142585
Saved in:
6
Messen und Ausstellungen für Dienstleistungen
Gaedt, Christoph H.
;
Müller-Hagedorn, Lothar
-
2003
Persistent link: https://www.econbiz.de/10003942696
Saved in:
7
Messen : Wirtschaftsforen der Zukunft?
Müller-Hagedorn, Lothar
-
2003
Persistent link: https://www.econbiz.de/10003942712
Saved in:
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