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person:"Mann, Andreas"
~person:"Bradlow, Eric T."
~person:"Verhoef, Peter C."
~subject:"Verkaufsförderung"
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Verkaufsförderung
Kundenbindungsprogramm
15
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Mann, Andreas
Bradlow, Eric T.
Verhoef, Peter C.
Bijmolt, Tammo H. A.
4
Nevo, Aviv
3
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3
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Foundations and trends in marketing : FTMKT
1
Journal of retailing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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2
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
3
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
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