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person:"Mantrala, Murali K."
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Salespeople
8
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3
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B-to-B-Marketing
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Mantrala, Murali K.
Agnihotri, Raj
35
Rapp, Adam
23
Ahearne, Michael
22
Bolander, Willy
22
Wieseke, Jan
22
Jaramillo, Fernando
21
Friend, Scott B.
20
Rutherford, Brian N.
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Alavi, Sascha
19
Johnson, Jeff S.
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Schwepker, Charles H. <Jr.>
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Chaker, Nawar N.
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Hughes, Douglas E.
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Itani, Omar S.
17
Pullins, Ellen
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Rangarajan, Deva
17
Evans, Kenneth R.
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Habel, Johannes
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Plouffe, Christopher R.
16
Schmitz, Christian
16
Guenzi, Paolo
15
Lam, Son K.
14
Mallin, Michael L.
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Mulki, Jay P.
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Panagopoulos, Nikolaos G.
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Bush, Alan J.
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Hochstein, Bryan
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Zablah, Alex R.
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DeCarlo, Thomas E.
12
Dugan, Riley
12
Lee, Nick
12
Haas, Alexander
11
Hartmann, Nathaniel N.
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Homburg, Christian
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Onyemah, Vincent
11
Singh, Ramendra
11
Bagozzi, Richard P.
10
Dubinsky, Alan J.
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Marketing letters : a journal of research in marketing
2
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
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ECONIS (ZBW)
8
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1
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
2
Sales force productivity models
Mantrala, Murali K.
- In:
The history of marketing science
,
(pp. 427-462)
.
2014
Persistent link: https://www.econbiz.de/10010415799
Saved in:
3
Developing India-centric B2B sales theory : an inductive apporach using sales job ads
Mantrala, Murali K.
;
Sridhar, Shrihari
;
Dong, Xiaodan
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 169-175
Persistent link: https://www.econbiz.de/10009558466
Saved in:
4
The impact of the Internet on B2B sales force size and structure
Mantrala, Murali K.
;
Albers, Sönke
- In:
Handbook of business-to-business marketing
,
(pp. 539-559)
.
2012
Persistent link: https://www.econbiz.de/10009500120
Saved in:
5
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
6
Delegation of pricing authority to the sales force : an agency-theoretic perspective of its determinants and impact on performance/ Heiko Frenzen; Ann-Kristin Hansen; Manfred Kraff...
Frenzen, Heiko
;
Hansen, Ann-Kristin
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10003960762
Saved in:
7
Sales force modeling : state of the field and research agenda
Mantrala, Murali K.
;
Albers, Sönke
;
Caldieraro, Fabio
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10008648801
Saved in:
8
Models for sales management decisions
Albers, Sönke
;
Mantrala, Murali K.
- In:
Handbook of marketing decision models
,
(pp. 163-210)
.
2008
Persistent link: https://www.econbiz.de/10003755268
Saved in:
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