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person:"Martos-Partal, Mercedes"
~language:"eng"
~language:"spa"
~person:"Olbrich, Rainer"
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Handelsmarke
17
Store brand
17
Consumer behaviour
10
Konsumentenverhalten
10
Einzelhandel
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Deutschland
4
Einzelhandelspreis
4
Germany
4
Preismanagement
4
Pricing strategy
4
Retail price
4
Spain
4
Spanien
4
Brand image
3
Markenimage
3
Product quality
3
Produktqualität
3
Brand loyalty
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Brand name
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Kaufentscheidung
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Markenname
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Markentreue
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Marketing management
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Marketingmanagement
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National brand
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Private label
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Produktentwicklung
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Purchase decision
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private labels
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2004-2006
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Absatz
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Beziehungsmarketing
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Brand equity
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14
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Martos-Partal, Mercedes
Olbrich, Rainer
Gázquez-Abad, Juan Carlos
15
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Diallo, Mbaye Fall
11
Greenhalgh, Christine
11
Martínez-López, Francisco J.
11
Steenkamp, Jan-Benedict E. M.
11
Ailawadi, Kusum L.
10
Deleersnyder, Barbara
10
Yagüe Guillén, María Jésus
10
Geyskens, Inge
9
Rubio Benito, Natalia
9
Gómez-Suárez, Mónica
8
Dubé, Jean-Pierre
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
González-Benito, Óscar
6
Herstein, Ram
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Rossi, Peter E.
6
Sudhir, K.
6
Zettelmeyer, Florian
6
Baroncelli, Eugenia
5
Beneke, Justin
5
Calvo-Porral, Cristina
5
Dutta, Shantanu
5
Fornari, Daniele
5
Fornari, Edoardo
5
Gielens, Katrijn
5
Grandi, Sebastiano
5
Inderst, Roman
5
Kaswengi, Joseph
5
Martinelli, Elisa
5
Rogers, Mark
5
Ter Braak, Anne
5
Abril Barrie, Carmen
4
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Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
Research papers from the Chair of Marketing
2
Documento de trabajo / Fundación de las Cajas de Ahorros
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of marketing management : MM
1
Journal of retailing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
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10
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17
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1
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
2
The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel...
Olbrich, Rainer
;
Orenstrat, Ruth
;
Grewe, Gundula
; …
-
2016
Persistent link: https://www.econbiz.de/10012156397
Saved in:
3
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
4
The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour : an empirical investigation based on German household panel...
Olbrich, Rainer
;
Orenstrat, Ruth
;
Grewe, Gundula
; …
-
2016
Persistent link: https://www.econbiz.de/10011690653
Saved in:
5
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
6
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
7
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
8
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
9
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
10
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
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