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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Herstein, Ram"
~type:"article"
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Handelsmarke
16
Store brand
16
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
6
Einzelhandel
6
Markenführung
6
Retail trade
6
Brand image
5
Markenimage
5
Brand
3
Israel
3
Markenartikel
3
Spain
3
Spanien
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Brand loyalty
2
Consumer motivation
2
Cultural identity
2
Dienstleistungsqualität
2
Einzelhandelspreis
2
Kaufmotiv
2
Kulturelle Identität
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
New product development
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Preismanagement
2
Pricing strategy
2
Produktentwicklung
2
Retail price
2
Service quality
2
private labels
2
2004-2006
1
Benefits sought
1
Beziehungsmarketing
1
Brand equity
1
Cognition
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Comparison
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Corporate reputation
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Customer satisfaction
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16
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16
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English
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Martos-Partal, Mercedes
Herstein, Ram
Dekimpe, Marnik G.
11
Yagüe Guillén, María Jésus
10
Diallo, Mbaye Fall
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Gázquez-Abad, Juan Carlos
8
Steenkamp, Jan-Benedict E. M.
7
Dawes, John
6
González-Benito, Óscar
6
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Sethuraman, Raj
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Fornari, Daniele
5
Fornari, Edoardo
5
Gielens, Katrijn
5
Grandi, Sebastiano
5
Martínez-López, Francisco J.
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Boyle, Peter J.
4
Choi, Seung-chan
4
Gendel-Guterman, Hanna
4
Horvat, Sandra
4
Karray, Salma
4
Levy, Shalom
4
Lopez, Rigoberto A.
4
Lymperopoulos, Constantine
4
Martinelli, Elisa
4
Martín Herrán, Guiomar
4
Nenycz-Thiel, Magda
4
Olbrich, Rainer
4
Ter Braak, Anne
4
Ailawadi, Kusum L.
3
Anselmsson, Johan
3
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Marketing letters : a journal of research in marketing
2
Cross cultural management : an international journal
1
EuroMed journal of business
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of business strategy
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Services marketing quarterly
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
16
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1
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
2
The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
;
Bergera, Ron
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10011859506
Saved in:
3
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
4
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
5
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
6
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
7
Private and national brand consumers' images of fashion stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
8
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
9
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
10
The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries
Herstein, Ram
;
Tifferet, Sigal
;
Abrantes, José Luís
; …
- In:
Cross cultural management : an international journal
19
(
2012
)
2
,
pp. 196-214
Persistent link: https://www.econbiz.de/10009541919
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