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person:"Mosley, Richard"
~person:"Kremmel, Dietmar"
~person:"Van Hoye, Greet"
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Search: subject_exact:"Internes Marketing"
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HR marketing
22
Personalmarketing
22
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12
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8
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8
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6
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Mosley, Richard
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Baum, Matthias
13
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12
Walter, Benjamin von
11
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9
Trost, Armin
9
Beck, Christoph
8
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Hesse, Gero
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7
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Yu, Kang Yang Trevor
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5
Buckmann, Jörg
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Kanning, Uwe Peter
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Künzel, Hansjörg
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Lippold, Dirk
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Saini, Gordhan K.
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Strödter, Kristina
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Welpe, Isabell M.
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Employer brand management : Arbeitgebermarken aufbauen und steuern
7
... for dummies
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ECONIS (ZBW)
22
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1
Response to a crisis and applicant attraction : signaling employer brand personality and organizational trust through warm and competent COVID-19 responses
Kanwal, Hira
;
Van Hoye, Greet
;
Schollaert, Eveline
- In:
International journal of selection and assessment : IJSA
30
(
2022
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10013461429
Saved in:
2
Beyond employer brand content : the role of employer brand process attributes in understanding employees' reactions toward their employer
Kanwal, Hira
;
Van Hoye, Greet
- In:
Human resource management
63
(
2024
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10014481378
Saved in:
3
Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Van Hoye, Greet
;
Lievens, Filip
;
Weijters, Bert
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 525-541
Persistent link: https://www.econbiz.de/10013468285
Saved in:
4
Negative word-of-mouth and applicant attraction : the role of employer brand equity
Stockman, Sara
;
Van Hoye, Greet
;
Da Motta Veiga, Serge P.
- In:
Journal of vocational behavior
118
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012420775
Saved in:
5
Inconsistent organizational images of luxury hotels : exploring employees' perceptions and dealing strategies
Kanwal, Hira
;
Van Hoye, Greet
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012421378
Saved in:
6
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
7
Third party employment branding : what are its signaling dimensions, mechanisms, and sources?
Dineen, Brian R.
;
Van Hoye, Greet
;
Lievens, Filip
; …
- In:
Research in personnel and human resources management : …
37
(
2019
),
pp. 173-226
Persistent link: https://www.econbiz.de/10012154369
Saved in:
8
Employer branding for dummies
Mosley, Richard
;
Schmidt, Lars
-
2017
Persistent link: https://www.econbiz.de/10011709036
Saved in:
9
Employer Brand Management : Grundlagen, Strategie, Umsetzung
Walter, Benjamin von
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 3-35)
.
2016
Persistent link: https://www.econbiz.de/10011525949
Saved in:
10
Employer Branding als Teil einer integrierten Markenführung
Kremmel, Dietmar
;
Walter, Benjamin von
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 37-67)
.
2016
Persistent link: https://www.econbiz.de/10011525960
Saved in:
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