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person:"Naudé, Peter"
~person:"Keränen, Joona"
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B-to-B-Marketing
34
Business-to-business marketing
34
Lieferantenmanagement
19
Supplier relationship management
19
Beziehungsmarketing
11
Relationship marketing
11
Business network
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9
Customer value
7
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Selling
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Naudé, Peter
Keränen, Joona
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
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Johnston, Wesley J.
22
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
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Lindgreen, Adam
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Baumgarth, Carsten
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Jacob, Frank
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Kowalkowski, Christian
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Sharma, Arun
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Voeth, Markus
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Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Schmitz, Christian
14
Grewal, Rajdeep
13
Hofmaier, Richard
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Lilien, Gary L.
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Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
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Di Benedetto, C. Anthony
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Pförtsch, Waldemar A.
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Terho, Harri
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Agnihotri, Raj
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Ellis, Nick
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Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
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Sridhar, Shrihari
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Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
MIT sloan management review
1
Management decision : MD
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technovation : an international journal of technical innovation and entrepreneurship
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The journal of business & industrial marketing
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ECONIS (ZBW)
34
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1
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
2
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
3
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
4
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
5
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
6
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
7
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
8
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
9
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
10
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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