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person:"Naudé, Peter"
~subject:"B-to-B-Marketing"
~subject:"Bibliometrics"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
Bibliometrics
Business-to-business marketing
21
Lieferantenmanagement
11
Supplier relationship management
11
Business network
8
Unternehmensnetzwerk
8
Beziehungsmarketing
6
Relationship marketing
6
Confidence
3
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B2B analytics
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B2B networks
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B2B relationships
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English
21
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Naudé, Peter
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
Christodoulides, George
9
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
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ECONIS (ZBW)
21
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1
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
2
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
3
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
4
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
5
Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephan
; …
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
Saved in:
6
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
7
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
8
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
9
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
Saved in:
10
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
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