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person:"Neslin, Scott A."
~person:"Gómez, Miguel I."
~type_genre:"Article in journal"
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Sales promotion
10
Verkaufsförderung
10
Consumer behaviour
6
Konsumentenverhalten
6
USA
6
United States
6
Food retailing
3
Lebensmitteleinzelhandel
3
Theorie
3
Theory
3
Lieferantenmanagement
2
Preismanagement
2
Pricing strategy
2
Supplier relationship management
2
2007-2010
1
Advertising
1
Apfel
1
Apple
1
Außenwirtschaftsförderung
1
Bargaining power
1
Cluster analysis
1
Clusteranalyse
1
Conditional rebates
1
Consumer utility model
1
Customer service
1
Deal proneness
1
Decision under uncertainty
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Discrete choice
1
Diskrete Entscheidung
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E-commerce
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Einzelhandelspreis
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Electronic Commerce
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Empirical method
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Empirische Methode
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Entscheidung unter Unsicherheit
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Erwartungsnutzen
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Food
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English
10
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Neslin, Scott A.
Gómez, Miguel I.
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Breugelmans, Els
6
Rajagopal
6
Xia, Lan
6
Bijmolt, Tammo H. A.
5
Bogomolova, Svetlana
5
Fam, Kim Shyan
5
Gedenk, Karen
5
Grewal, Dhruv
5
Gázquez-Abad, Juan Carlos
5
Natter, Martin
5
Richards, Timothy J.
5
Sinha, Somesh Kumar
5
Sivakumaran, Bharadhwaj
5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bertini, Marco
4
Dewani, Prem Prakash
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Leeflang, Peter
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Verhoef, Peter C.
4
Verma, Priyanka
4
Zhang, Jie
4
Ziliani, Cristina
4
Alavi, Sascha
3
Arora, Neeraj
3
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American journal of agricultural economics
2
Journal of marketing research : JMR
2
Journal of retailing
2
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Review of agricultural economics : RAE
1
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ECONIS (ZBW)
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1
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
2
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
3
Pass-through and consumer search : an empirical analysis
Richards, Timothy J.
;
Gómez, Miguel I.
;
Lee, Jun
- In:
American journal of agricultural economics
96
(
2014
)
4
,
pp. 1049-1069
Persistent link: https://www.econbiz.de/10010416434
Saved in:
4
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
5
Trade promotions and consumer search in supermarket retailing
Gómez, Miguel I.
;
Richards, Timothy J.
;
Lee, Jun
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1209-1215
Persistent link: https://www.econbiz.de/10010204247
Saved in:
6
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
7
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
8
Factors affecting the allocation of trade promotions in the US food distribution system
Gómez, Miguel I.
;
Maratou, Laoura M.
;
Just, David
- In:
Review of agricultural economics : RAE
29
(
2007
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003561967
Saved in:
9
Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I.
;
Rao, Vithala R.
;
McLaughlin, Edward
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 410-424
Persistent link: https://www.econbiz.de/10003547620
Saved in:
10
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
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