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person:"Olsen, G. Douglas"
~person:"Heiser, Robert S."
~type_genre:"Article in journal"
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Search: subject_exact:"Printwerbung"
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Print advertising
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Printwerbung
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Olsen, G. Douglas
Heiser, Robert S.
Reid, Leonard N.
6
Phillips, Barbara J.
4
Sonnac, Nathalie
4
Torres, Ivonne M.
4
Zotos, Yorgos
4
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Chattopadhyay, Tuhin
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Beerli-Palacio, Asunción
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King, Charles
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of promotion management : JPM
1
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ECONIS (ZBW)
5
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Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Saved in:
2
Print advertising : white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
3
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
4
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
5
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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