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person:"Pepels, Werner"
~person:"Gil Saura, Irene"
~subject:"Business-to-business marketing"
~subject:"Theorie"
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Business-to-business marketing
Theorie
Lieferantenmanagement
26
Supplier relationship management
26
B-to-B-Marketing
10
Beziehungsmarketing
9
Relationship marketing
9
Spain
7
Spanien
7
Betriebliche Wertschöpfung
4
Customer satisfaction
4
Information technology
4
Informationstechnik
4
Kundenzufriedenheit
4
Theory
4
Value creation
4
Confidence
3
Dienstleistungsqualität
3
Einzelhandel
3
Marketing management
3
Marketingmanagement
3
Retail trade
3
Service quality
3
Vertrauen
3
Business-to-Business-Marketing
2
Customer value
2
Deutschland
2
Dienstleistungsmanagement
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
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Germany
2
Kundenwert
2
Logistics
2
Logistik
2
Quality management
2
Qualitätsmanagement
2
Relationship benefits
2
Service management
2
Tourism industry
2
Tourismuswirtschaft
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German
7
English
6
Author
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Pepels, Werner
Gil Saura, Irene
Kleinaltenkamp, Michael
27
Homburg, Christian
23
Svensson, Göran
20
Schlippenbach, Vanessa von
19
Baake, Pio
17
Kind, Hans Jarle
17
Raff, Horst
17
Chambolle, Claire
15
Bruhn, Manfred
14
Koppelmann, Udo
13
Stölzle, Wolfgang
13
Wey, Christian
13
Ahlert, Dieter
12
Bogaschewsky, Ronald
12
Foros, Øystein
12
Matsushima, Noriaki
12
Ulaga, Wolfgang
12
Werner, Hartmut
12
Allain, Marie-Laure
11
Backhaus, Klaus
11
Görg, Holger
11
Höffler, Felix
11
Inderfurth, Karl
11
Jacob, Frank
11
Kowalkowski, Christian
11
Naudé, Peter
11
Straume, Odd Rune
11
Zentes, Joachim
11
Debaere, Peter
10
Eßig, Michael
10
Hunold, Matthias
10
Sharma, Arun
10
Voeth, Markus
10
Bernard, Andrew B.
9
Hamilton, Stephen F.
9
Johnston, Wesley J.
9
Peitz, Martin
9
Sharma, Piyush
9
Sydow, Jörg
9
Voigt, Guido
9
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology marketing : IJTMkt
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Praktische Betriebswirtschaft
1
Prozesssteuerung und Führungsverhalten
1
The journal of business & industrial marketing
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
13
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
4
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
5
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
6
The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
Saved in:
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
8
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Cervera, Amparo
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 921-939
Persistent link: https://www.econbiz.de/10003793433
Saved in:
9
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
10
Qualitätsmanagement
Pepels, Werner
;
Weinmann, Markus
-
2008
Persistent link: https://www.econbiz.de/10003670513
Saved in:
1
2
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