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person:"Phau, Ian"
~person:"Hudders, Liselot"
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Search: subject_exact:"Advertising effects"
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Advertising effects
32
Werbewirkung
32
Consumer behaviour
16
Konsumentenverhalten
16
Advertising
15
Werbung
15
Children
10
Kinder
10
Internet marketing
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Online-Marketing
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Target group
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Zielgruppe
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Emotion
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Cognition
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Fernsehwerbung
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Jugendliche
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Television advertising
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Youth
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Australia
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Australien
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Product Placement
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Product placement
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Advertising literacy
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Analphabetismus
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Brand management
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Experiment
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English
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Phau, Ian
Hudders, Liselot
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Franses, Philip Hans
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Poels, Karolien
14
Bergkvist, Lars
13
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Journal of advertising : official publication of the American Academy of Advertising
4
Young consumers : insight and ideas for responsible marketers
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Nonprofit and voluntary sector quarterly
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
32
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Loose, Femke
;
Hudders, Liselot
;
Vanwesenbeeck, Ini
;
De …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
Saved in:
3
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
4
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
5
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
6
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
7
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
8
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
9
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
10
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
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