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person:"Reichwald, Ralf"
~person:"Bell, David"
~person:"Chylinski, Mathew"
~person:"Pantano, Eleonora"
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Virtuelle Realität
15
Virtual reality
14
Consumer behaviour
10
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5
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5
Retail trade
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Reichwald, Ralf
Bell, David
Chylinski, Mathew
Pantano, Eleonora
Castronova, Edward
24
Jung, Timothy
14
Loureiro, Sandra Maria Correia
13
Dieck, M. Claudia tom
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Rauschnabel, Philipp A.
9
Barnes, Stuart J.
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Flavián Blanco, Carlos
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Priddat, Birger P.
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Ruyter, Ko de
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Fiedler, Marina
7
Wagner, Gert G.
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Bell, Mark W.
6
Haruvy, Ernan
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Holtbrügge, Dirk
6
Ibáñez-Sánchez, Sergio
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Leimeister, Jan Marco
6
Orús, Carlos
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Schenk, Michael
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Vartiainen, Matti
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Wood, Natalie T.
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Heller, Jonas
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Innocenti, Alessandro
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Lee, Seung Hwan Mark
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Lehdonvirta, Vili
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Papagiannidis, Savvas
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Rao, N. Raghavendra
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Reiß, Michael
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Scholz, Christian
5
Ale Ebrahim, Nader
4
Baier, Daniel
4
Barhorst, Jennifer Brannon
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Bauer, Hans H.
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Journal of retailing and consumer services
2
Augmented reality and virtual reality : the power of AR and VR for business
1
Australasian marketing journal
1
Globalisierung, veränderte Arbeitsorganisation und Berufswandel : IAB-Kontaktseminar vom 8. - 12.11.1999 am Soziologischen Forschungsinstitut (SOFI) an der Georg-August-Universität Göttingen
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
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Journal of retailing
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Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
5
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
3
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
4
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
5
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
6
Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
Saved in:
7
Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
Saved in:
8
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
9
Tourists' acceptance of advanced technology-based innovations for promoting arts and culture
Pantano, Eleonora
;
Corvello, Vincenzo
- In:
International journal of technology management : IJTM
64
(
2014
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10010434053
Saved in:
10
Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas
;
Pantano, Eleonora
;
See-to, Eric W. K.
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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