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person:"Reichwald, Ralf"
~person:"Chylinski, Mathew"
~person:"Wu, Juanjuan"
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Virtual reality
12
Virtuelle Realität
12
Consumer behaviour
8
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Beziehungsmarketing
4
Einzelhandel
4
Relationship marketing
4
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Reichwald, Ralf
Chylinski, Mathew
Wu, Juanjuan
Loureiro, Sandra Maria Correia
11
Jung, Timothy
9
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
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Dieck, M. Claudia tom
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Ruyter, Ko de
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Orús, Carlos
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Pantano, Eleonora
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Lee, Seung Hwan Mark
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McLean, Graeme J.
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Meißner, Martin
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Barhorst, Jennifer Brannon
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Bigné Alcañiz, J. Enrique
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Chung, Namho
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Dwivedi, Yogesh Kumar
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Haruvy, Ernan
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Hilken, Tim
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Holtbrügge, Dirk
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Australasian marketing journal
1
Globalisierung, veränderte Arbeitsorganisation und Berufswandel : IAB-Kontaktseminar vom 8. - 12.11.1999 am Soziologischen Forschungsinstitut (SOFI) an der Georg-August-Universität Göttingen
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
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Virtuelle Unternehmen
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ECONIS (ZBW)
12
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
The effects of retail environmental design elements in virtual reality (VR) fashion stores
Sina, Ahmad Saquib
;
Wu, Juanjuan
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014226376
Saved in:
3
Personalizing 3D virtual fashion stores : an action research approach to modularity development
Wu, Juanjuan
;
Joo, Bo Ra
;
Sina, Ahmad Saquib
;
Song, Sanga
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013398009
Saved in:
4
Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input
Wu, Juanjuan
;
Song, Sanga
;
Whang, Claire Haesung
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012533611
Saved in:
5
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
6
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
7
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
8
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
9
Co-design visual merchandising in 3D virtual stores : a facet theory approach
Wu, Juanjuan
;
Kim, Angella
;
Koo, Jayoung
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 538-560
Persistent link: https://www.econbiz.de/10011388058
Saved in:
10
Mobile Communities : Erweiterung von Virtuellen Communities mit mobilen Diensten
Reichwald, Ralf
;
Fremuth, Natalie
;
Ney, Michael
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 521-537)
.
2002
Persistent link: https://www.econbiz.de/10001701795
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