//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Schwarz, Torsten"
~person:"Campbell, Colin"
~subject:"Advertising industry"
~subject:"Data protection"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
Data protection
Werbung
Online-Marketing
22
Internet marketing
17
Deutschland
8
Direct marketing
8
Direktmarketing
8
Germany
8
Kundenmanagement
6
Social Web
5
Social web
5
Website
5
Advertising
3
Big Data
3
Computer-assisted marketing
3
Customer data
3
Data Mining
3
Data mining
3
E-Mail
3
Electronic Commerce
3
IT-gestütztes Marketing
3
Kundendaten
3
Marketinginstrument
3
Mobile Marketing
3
Mobile marketing
3
Consumer behaviour
2
Datenanalyse
2
Konsumentenverhalten
2
Online retailing
2
Online-Handel
2
Web analytics
2
Webanalyse
2
Werbewirtschaft
2
Advertising effects
1
Advertising planning
1
Advertising regulation
1
Customer integration
1
Datenschutz
1
E-commerce
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Guidebook
2
Ratgeber
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
3
German
2
Author
All
Schwarz, Torsten
Campbell, Colin
Tucker, Catherine E.
13
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Bonatti, Alessandro
11
Goldfarb, Avi
11
Sayedi, Amin
11
Tucker, Catherine
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Skiera, Bernd
8
Voorveld, Hilde
8
Boerman, Sophie C.
7
Calvano, Emilio
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Johnson, Garrett A.
7
Kim, Jooyoung
7
Abou Nabout, Nadia
6
Arora, Taanika
6
Bellman, Steven
6
Cho, Chang-Hoan
6
D'Annunzio, Anna
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kumar, Subodha
6
Reijmersdal, Eva A. van
6
Russo, Antonio
6
Shin, Woochoel
6
Alleman, James H.
5
Athey, Susan
5
Balseiro, Santiago R.
5
more ...
less ...
Published in...
All
Journal of advertising research
2
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
2
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
3
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
4
Big Data im Marketing : Chancen und Möglichkeiten für eine effektive Kundenansprache
Schwarz, Torsten
(
ed.
)
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10014008994
Saved in:
5
Erfolgreiches Online-Marketing : Schritt für Schritt zum Ziel
Schwarz, Torsten
-
2008
Persistent link: https://www.econbiz.de/10003693641
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->