//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Schwarz, Torsten"
~person:"Edelman, Benjamin"
~person:"Karjaluoto, Heikki"
~type_genre:"Article in journal"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
21
Online-Marketing
21
Social Web
8
Social web
8
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Viral marketing
4
Virales Marketing
4
Advertising effects
3
E-commerce
3
Electronic Commerce
3
Online retailing
3
Online-Handel
3
Search engine
3
Social media
3
Suchmaschine
3
Werbewirkung
3
Auction
2
Auktion
2
B-to-B-Marketing
2
Betrug
2
Bibliometrics
2
Bibliometrie
2
Business-to-business marketing
2
Customer integration
2
Digital marketing
2
Distribution channel
2
Fraud
2
Kundenintegration
2
Performance measurement
2
Performance-Messung
2
Preismanagement
2
Pricing strategy
2
USA
2
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
20
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Thesis
Aufsatz in Zeitschrift
20
Collection of articles of several authors
12
Sammelwerk
12
Graue Literatur
9
Guidebook
9
Non-commercial literature
9
Ratgeber
9
Arbeitspapier
8
Working Paper
8
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
3
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Collection of articles written by one author
1
Hochschulschrift
1
Sammlung
1
more ...
less ...
Language
All
English
20
German
1
Author
All
Schwarz, Torsten
Edelman, Benjamin
Karjaluoto, Heikki
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
18
Skiera, Bernd
18
Rita, Paulo
16
Harrigan, Paul
15
Filieri, Raffaele
14
Ghose, Anindya
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Pelsmacker, Patrick de
13
Reijmersdal, Eva A. van
13
Smith, Katherine Taken
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Kumar, Vikas
12
Loureiro, Sandra Maria Correia
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Mariani, Marcello M.
10
Milne, George R.
10
Okazaki, Shintaro
10
Peltier, James
10
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising research
2
Journal of marketing research : JMR
2
The journal of business & industrial marketing
2
European journal of marketing : EJM
1
Information economics and policy : IEP
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of nonprofit & public sector marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Oxford review of economic policy
1
The American economic review
1
Tourism management perspectives : TMP
1
Zeitschrift der Unternehmensberatung : ZUb
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
4
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
5
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
6
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
7
The market design and policy of online review platforms
Edelman, Benjamin
- In:
Oxford review of economic policy
33
(
2017
)
4
,
pp. 635-649
Persistent link: https://www.econbiz.de/10011952543
Saved in:
8
Design of search engine services : channel interdependence in search engine results
Edelman, Benjamin
;
Lai, Zhenyu
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 881-900
Persistent link: https://www.econbiz.de/10011648391
Saved in:
9
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
10
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->