//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Skiera, Bernd"
~person:"Bauer, Hans H."
~person:"Petersen, J. Andrew"
~person:"Rajagopal"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer value
11
Kundenwert
11
Beziehungsmarketing
4
Relationship marketing
4
USA
4
United States
4
Theorie
3
Theory
3
Beschwerdemanagement
2
Complaint management
2
Customer service
2
Deutschland
2
Electronic Banking
2
Electronic banking
2
Germany
2
Kundenservice
2
Automotive industry
1
Automotive market
1
Bank
1
Bank marketing
1
Bankmarketing
1
Betriebliche Finanzwirtschaft
1
Business process management
1
Corporate annual report
1
Customer analysis
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Financial crisis
1
Finanzkrise
1
Firm performance
1
Geschäftsbericht
1
Kaufentscheidung
1
Kfz-Industrie
1
Kfz-Markt
1
Kundenanalyse
1
Managerial finance
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
24
Aufsatz in Zeitschrift
24
Book section
11
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Lehrbuch
2
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
8
German
3
Author
All
Skiera, Bernd
Bauer, Hans H.
Petersen, J. Andrew
Rajagopal
Matzler, Kurt
7
Kumar, V.
6
Bruhn, Manfred
5
Georgi, Dominik
5
Hadwich, Karsten
4
Stahl, Heinz K.
4
Brodie, Roderick J.
3
Clausen, Lydia
3
Fließ, Sabine
3
Hammerschmidt, Maik
3
Hinterhuber, Andreas
3
Hinterhuber, Hans H.
3
Irion, Tobias
3
Maas, Peter
3
Pepels, Werner
3
Russo, Ivan
3
Rust, Roland T.
3
Schmeisser, Wilhelm
3
Wall, Friederike
3
Wiesel, Thorsten
3
Bejou, David
2
Bendig, Tim
2
Berger, Sven C.
2
Bieger, Thomas
2
Boksberger, Philipp E.
2
Cardinali, Silvio
2
Diller, Hermann
2
Dixon, Andrea L.
2
Drengner, Jan
2
Eggert, Andreas
2
Gelbrich, Katja
2
Gibbert, Michael
2
Glynn, Mark S.
2
Gneiser, Martin Sebastian
2
Golfetto, Francesca
2
Greve, Goetz
2
Haller, Matthias
2
Helm, Sabrina
2
more ...
less ...
Published in...
All
Handbook of research on customer equity in marketing
2
Advances in banking technology and management : impacts of ICT and CRM
1
Business analytics and cyber security management in organizations
1
Customer engagement marketing
1
Die Optimierung der Performance im Credit Management
1
Direct marketing
1
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
Value creation and economic sustainability in banking
1
Wert- und dialogorientiertes Kundenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
2
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Value creation and economic sustainability in banking
,
(pp. 25-66)
.
2012
Persistent link: https://www.econbiz.de/10009428102
Saved in:
3
Interplay of technology and customer value dynamics in banking industry : analytical construct for measuring growth and performance
Rajagopal
;
Rajagopal, Ananya
- In:
Business analytics and cyber security management in …
,
(pp. 147-161)
.
2017
Persistent link: https://www.econbiz.de/10011586322
Saved in:
4
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
5
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
6
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
7
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
8
Technology and customer value dynamics in the banking industry : measuring symbiotic influence in growth and performance
Rajagopal
- In:
Advances in banking technology and management : impacts …
,
(pp. 186-201)
.
2008
Persistent link: https://www.econbiz.de/10003606650
Saved in:
9
Effektivität und Effizienz im interaktiven Marketing : die Integration von Kundennutzen- und Kundenwertsegmentierung im Internet
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Donnevert, Tobias
- In:
Direct marketing
,
(pp. 55-81)
.
2007
Persistent link: https://www.econbiz.de/10003524676
Saved in:
10
Customer-Value-Analyse und Marktabgrenzung mittels DEA : eine Untersuchung im Automobilmarkt
Bauer, Hans H.
;
Staat, Matthias
;
Hammerschmidt, Maik
- In:
Marketingeffizienz : Messung und Steuerung mit der DEA …
,
(pp. 221-232)
.
2006
Persistent link: https://www.econbiz.de/10003393521
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->