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person:"Skiera, Bernd"
~person:"Malhotra, Naresh K."
~subject:"Conjoint-Analyse"
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Skiera, Bernd
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Journal of business research : JBR
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Review of marketing research
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
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2
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
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3
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
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4
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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