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person:"Torgler, Benno"
~person:"Carlson, Brad D."
~type_genre:"Article in journal"
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Search: subject_exact:"Profisportlerinnen"
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Athletes
9
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9
Consumer behaviour
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1995-2004
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Torgler, Benno
Carlson, Brad D.
Ko, Yong Jae
13
Frick, Bernd
12
Berri, David J.
11
Sotiriadou, Popi
10
Groothuis, Peter Andrew
9
Kunkel, Thilo
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Lee, Joon Sung
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Simmons, Robert
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6
Pitts, Joshua D.
6
Brison, Natasha T.
5
Depken, Craig A.
5
Dietl, Helmut
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Dixon, Marlene
5
Franck, Egon
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Hill, Brad
5
Hill, James Richard
5
Hutchinson, Michael
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Jane, Wen-jhan
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McHale, Ian
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Soebbing, Brian P.
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Arai, Akiko
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Baker, Thomas A., III.
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Chang, Yonghwan
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Doyle, Jason P.
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Eber, Nicolas
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Evans, Brent A.
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Kim, Daehwan
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Leeds, Michael A.
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Sato, Shintaro
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Applied economics
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Applied economics letters
1
Journal of business research : JBR
1
Psychology & marketing
1
Review of managerial science
1
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ECONIS (ZBW)
9
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1
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
2
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
3
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
4
Perceived trade-off between education and sports career : evidence from professional football
Schmidt, Sascha Leonard
;
Torgler, Benno
;
Jung, Verena
- In:
Applied economics
49
(
2017
)
29
,
pp. 2829-2850
Persistent link: https://www.econbiz.de/10011819742
Saved in:
5
Age and organizational identification : empirical findings from professional sports
Bergmann, Andreas
;
Schmidt, Sascha Leonard
;
Schreyer, …
- In:
Applied economics letters
23
(
2016
)
10/12
,
pp. 718-722
Persistent link: https://www.econbiz.de/10011628459
Saved in:
6
The importance of key celebrity characteristics for customer segmentation by age and gender : Does beauty matter in professional football?
Hoegele, Daniel
;
Schmidt, Sascha L.
;
Torgler, Benno
- In:
Review of managerial science
10
(
2016
)
3
,
pp. 601-627
Persistent link: https://www.econbiz.de/10011670143
Saved in:
7
Superstars as drivers of organizational identification : empirical findings from professional soccer
Hoegele, Daniel
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 736-757
Persistent link: https://www.econbiz.de/10010405134
Saved in:
8
Human brands in sport : athlete brand personality and identification
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009777290
Saved in:
9
What shapes player performance in soccer? : empirical findings from a panel analysis
Torgler, Benno
;
Schmidt, Sascha Leonard
- In:
Applied economics
39
(
2007
)
16/18
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10003590352
Saved in:
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