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person:"Wells, Victoria K."
~person:"Ghosh, Sadhana"
~person:"Hughes, Kirsty"
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6
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Wells, Victoria K.
Ghosh, Sadhana
Hughes, Kirsty
Chang, Shing Wan
4
Oliveira-Castro, Jorge M.
4
Costa, Ana I.
2
Foxall, Gordon R.
2
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Consumer behavior analysis : (a) rational approach to consumer choice
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International journal of procurement management
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ECONIS (ZBW)
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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
Saved in:
2
Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 97-112)
.
2013
Persistent link: https://www.econbiz.de/10009740401
Saved in:
3
Outsourcing printing services as a competitive manufacturing strategy : a case study
Kamble, Sachin S.
;
Ghosh, Sadhana
- In:
International journal of procurement management
3
(
2010
)
1
,
pp. 12-31
Persistent link: https://www.econbiz.de/10003932821
Saved in:
4
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
5
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
6
United Biscuits (Holdings) Plc case study
Estrin, Saul
;
Todd, Sarah
;
Hughes, Kirsty
-
1996
Persistent link: https://www.econbiz.de/10001458894
Saved in:
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