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person:"Williams-Burnett, Nicola"
~person:"Koenigstorfer, Joerg"
~person:"O'Reilly, Norm"
~person:"Snyder, Kevin"
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Search: subject_exact:"Guerilla marketing"
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Guerilla marketing
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ambush marketing
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Williams-Burnett, Nicola
Koenigstorfer, Joerg
O'Reilly, Norm
Snyder, Kevin
Nufer, Gerd
20
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14
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11
Hoffmann, Stefan
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Séguin, Benoit
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
2
Competitive intelligence, analysis and strategy : creating organisational agility
1
European Sport management quarterly : ESMQ
1
Journal of strategic marketing
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Psychology & marketing
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
3
Consumer attitudes toward sponsors' counterambush marketing ads
Koenigstorfer, Joerg
;
Uhrich, Sebastian
- In:
Psychology & marketing
34
(
2017
)
6
,
pp. 631-647
Persistent link: https://www.econbiz.de/10011702043
Saved in:
4
Protecting the olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 167-180)
.
2013
Persistent link: https://www.econbiz.de/10009680257
Saved in:
5
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
6
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
7
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
Saved in:
8
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
9
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
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