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person:"Wymer, Walter"
~person:"Lafferty, Barbara A."
~person:"Leonidou, Erasmia"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
10
Cause-related marketing
10
Brand management
6
Markenführung
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Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
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Cause marketing
3
cause-related marketing
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Advertising
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Erfolgsfaktor
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Wymer, Walter
Lafferty, Barbara A.
Leonidou, Erasmia
Thomas, Sujo
13
Krishna, Aradhna
6
Kureshi, Sonal
6
Chang, Chun-Tuan
5
Liu, Gordon
5
Vlachos, Pavlos A.
5
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Mattila, Anna S.
4
Rajan, Uday
4
Vrontis, Demetris
4
Youn, Seounmi
4
Amawate, Vibhas
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Christofi, Michael
3
Coleman, Joshua T.
3
Fries, Anne
3
Galera Casquet, Clementina
3
Gupta, Shruti
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Langen, Nina
3
Lauper, Patricia
3
Lee, Eun Mi
3
Oloko, Shamsey
3
Papasolomou, Ioanna
3
Patel, Ritesh
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Journal of business research : JBR
2
European journal of marketing : EJM
1
Global business & economics review
1
International Review on Public and Nonprofit Marketing
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of marketing theory and practice
1
Psychology & marketing
1
The journal of services marketing
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
10
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1
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
2
Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
Global business & economics review
17
(
2015
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
Saved in:
3
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
4
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
5
Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes
;
Galera-Casquet, Clementina
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
3
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010193207
Saved in:
6
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
7
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
8
The effect of fit and dominance in cause marketing communications
Samu, Sridhar
;
Wymer, Walter
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
Saved in:
9
Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A.
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
Saved in:
10
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Saved in:
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