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Search: subject_exact:"Narratives Interview"
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Narrative Methode
15
Narrative method
15
Consumer behaviour
8
Konsumentenverhalten
8
Storytelling
6
Internet marketing
3
Narrative transportation
3
Online-Marketing
3
Advertising
2
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Brand management
2
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Crowdfunding
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Al-Abdin, Ahmed
1
Badrinarayanan, Vishag
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Barnes, Jesse
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1
Blazquez Cano, Marta
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Bove, Liliana L.
1
Chiu, Hung-Chang
1
Choi, Sunmee
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Conway, Steve
1
Dessart, Laurence
1
Feiereisen, Stephanie
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Gasparin, Marta
1
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Heracleous, Loizos
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1
Hu, Han-fen
1
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1
Kim, Eunjin
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Klaering, Laura Alexa
1
Krishen, Anjala S.
1
Kwon, Eunseon
1
Laer, Tom van
1
Lai, Yi-Ting
1
Lee, Na Young
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Lei, Jing
1
Lewin, Daniel
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Martin, Drew
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Merchant, Altaf
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Moradi, Masoud
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Noble, Stephanie M.
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Orazi, Davide C.
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Ourahmoune, Nacima
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Pitardi, Valentina
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Pujari, Devashish
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Quinn, Martin
1
Ratneshwar, Srinivasan
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1
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Journal of business research : JBR
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
10
History of political economy
9
Journal of customer behaviour
9
Business horizons
8
Human relations : towards the integration of the social sciences
8
Management communication quarterly : an international journal
8
SpringerLink / Bücher
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Tourism management : research, policies, practice
8
Discussion papers / CEPR
7
Journal of organizational change management
7
Journal of vocational behavior
7
Springer eBook Collection
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Business history
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International journal of hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management learning : the journal for managerial and organizational learning
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Tourism management perspectives : TMP
6
Entrepreneurship and regional development : an international journal
5
International journal of project management : the journal of The International Project Management Association
5
Journal of retailing and consumer services
5
Leadership
5
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
Springer eBook Collection / Business and Management
4
The Academy of Management review : AMR
4
The journal of product & brand management
4
Academy of Management journal : AMJ
3
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
3
Accounting, auditing & accountability journal
3
Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
3
Health marketing quarterly
3
International journal of market research
3
Journal of business ethics : JBE
3
Journal of business venturing
3
Journal of common market studies : JCMS
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
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ECONIS (ZBW)
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1
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
2
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
3
Stories of value : business model innovation adding value propositions articulated by slow storytelling
Gasparin, Marta
;
Quinn, Martin
;
Green, William
;
Saren, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 101-111
Persistent link: https://www.econbiz.de/10013325570
Saved in:
4
The influence of narrative description on the success of crowdfunding campaigns : the moderating role of quality signals
Tajvarpour, Mohammad Hossein
;
Pujari, Devashish
- In:
Journal of business research : JBR
149
(
2022
),
pp. 123-138
Persistent link: https://www.econbiz.de/10013325575
Saved in:
5
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
6
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
7
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
Journal of business research : JBR
124
(
2021
),
pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
Saved in:
8
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
9
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
10
Conceptualizing experiential luxury in palliative care : pathographies of liminal space, cathedral, and community
Sudbury-Riley, Lynn
;
Hunter-Jones, Philippa
;
Al-Abdin, Ahmed
- In:
Journal of business research : JBR
116
(
2020
),
pp. 446-457
Persistent link: https://www.econbiz.de/10012257642
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