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source:"econis"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Pricing strategy"
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Beziehungsmarketing
Pricing strategy
Bundling strategy
736
Leistungsbündel
736
Theorie
163
Theory
163
Business services
146
Unternehmensdienstleistung
146
Servitization
138
Industrie
137
Manufacturing industries
135
Preismanagement
115
Dienstleistungssektor
90
Service industry
89
Business model
84
Geschäftsmodell
84
Consumer behaviour
72
Konsumentenverhalten
72
Innovation
68
Lieferantenmanagement
56
Supplier relationship management
56
Dienstleistungsqualität
55
Preisdifferenzierung
55
Price discrimination
55
Service quality
55
Bundling
54
Betriebliche Wertschöpfung
52
Value creation
52
Relationship marketing
51
Digitalisierung
46
Digitization
45
Lieferkette
44
Supply chain
44
B-to-B-Marketing
39
Business-to-business marketing
39
Deutschland
39
Germany
39
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38
Organisatorischer Wandel
37
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37
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Yang, Feng
5
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4
Kohtamäki, Marko
4
Roth, Stefan
4
Cao, Qingning
3
Guo, Xiaolong
3
Kleinaltenkamp, Michael
3
Stoppel, Eduard
3
Bhargava, Hemant K.
2
Cataldo, Alejandro
2
Chen, Jin
2
Dana, James D.
2
Ettl, Markus
2
Evanschitzky, Heiner
2
Fargnoli, Mario
2
Ferrer O., Juan Carlos
2
Gayer, Amit
2
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2
Haber, Nicolas
2
Ho, Jyh-Wen
2
Huang, Yeu-Shiang
2
Jacob, Frank
2
Karwan, Mark H.
2
Kowalkowski, Christian
2
Lahiri, Atanu
2
Meyer, Jeffrey
2
Murray, Chase
2
Parida, Vinit
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Raddats, Chris
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Raj, Ritwik
2
Shang, Jennifer
2
Shankar, Venkatesh
2
Sun, Lei
2
Tirole, Jean
2
Wu, Chenguang Allen
2
Xu, Biao
2
Xue, Zhengliang
2
Yao, Zhong
2
Zhang, Jun
2
Zhou, Jidong
2
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Journal of revenue and pricing management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of production economics
7
SpringerLink / Bücher
7
International journal of production research
6
International journal of industrial organization
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Manufacturing & service operations management : M & SOM
4
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Journal of management information systems : JMIS
3
Journal of retailing and consumer services
3
Journal of the Operational Research Society
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Operations research
3
Economics letters
2
International journal of business environment : IJBE
2
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
2
International journal of services and operations management : IJSOM
2
International marketing review
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Research in economics : an international review of economics
2
Service business
2
Springer eBook Collection / Business and Economics
2
The B.E. journal of economic analysis & policy
2
The journal of business & industrial marketing
2
Transportation research / E : an international journal
2
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Annual review of economics
1
Applications of management science : Vol. 21
1
Arts and the market
1
California management review
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Discussion paper / Centre for Economic Policy Research
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Electronic commerce research
1
Global perspectives on service science: Japan
1
Information economics and policy : IEP
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ECONIS (ZBW)
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
Servitization in cross-border relationships : investigating the effects of global supply chain dependence on the servitization level of the manufacturers
Niu, Yimeng
;
Jiang, Zhibin
- In:
International journal of operations & production management
44
(
2024
)
1
,
pp. 260-291
Persistent link: https://www.econbiz.de/10014468352
Saved in:
3
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
4
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
5
Strategic price bundling for online retail platforms considering consumer behavior of valuation discount
Chen, Ting
;
Guo, Xiaolong
;
Yang, Feng
;
Tian, Lin
- In:
Journal of the Operational Research Society
74
(
2023
)
12
,
pp. 2648-2664
Persistent link: https://www.econbiz.de/10014446211
Saved in:
6
Interactive bundle pricing strategy for online pharmacies
Li, Jianbin
;
Liu, Lang
;
Luo, Xiaomeng
;
Zhu, Stuart X.
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014419308
Saved in:
7
Multi-device consumption of digital goods : optimal product line design with bundling
Bhargava, Hemant K.
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 724-751
Persistent link: https://www.econbiz.de/10014365139
Saved in:
8
Supplier versus platform bundling : optimal strategies under agency selling
Tang, Yuanzhao
;
Perera, Sandun C.
;
Cao, Qingning
;
Ji, Xiang
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014487557
Saved in:
9
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
10
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
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