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source:"econis"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Rules of origin"
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Brand image
Herkunftsbezeichnung
Rules of origin
15
Ursprungsregeln
15
Consumer behaviour
12
Konsumentenverhalten
12
Markenimage
11
Designation of origin
7
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
National culture
4
Nationalkultur
4
Country of origin
3
Australia
2
Australien
2
Brand origin
2
China
2
Country image
2
Ethnocentrism
2
Iran
2
ASEAN countries
1
ASEAN-Staaten
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand attitude
1
Brand identity
1
Brand loyalty
1
Brand origin misperception
1
Brand origin recognition accuracy
1
Brand personality
1
Brand strength
1
Brands
1
Choice-based conjoint analysis
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Clothing industry
1
Conjoint analysis
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Conjoint-Analyse
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Consumer perception
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Country-of-origin image
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Abdolvand, Mohammad Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Assaf, A.
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Chan, Nga Cheng
1
Deb, Madhurima
1
Esmaeilpour, Fariba
1
Hamin, Hamin
1
Josiassen, Alexander
1
Katsumata, Sotaro
1
Koubaa, Yamen
1
Li, Chunxiao
1
Lin, Chieh-Yu
1
Liu, Matthew Tingchi
1
Miranda, Mario J.
1
Moradi, Hadi
1
Parkvithee, Narissara
1
Sinha, Gautam
1
Song, Junyi
1
Tjiptono, Fandy
1
Tong, Xiao
1
Tseng, Ting-Hsiang
1
Tung, Rosalie Lam
1
Zarei, Azim
1
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Asia Pacific journal of marketing and logistics
Journal of international consumer marketing
14
Journal of global marketing
12
Journal of business research : JBR
11
International marketing review
10
RIETI discussion paper
7
The journal of brand management : an international journal
6
IDE discussion papers
5
Journal of international marketing
5
Journal of retailing and consumer services
5
Discussion paper series / Philippine Institute for Development Studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing letters : a journal of research in marketing
4
Applied economics letters
3
Discussion papers / CEPR
3
ERIA discussion paper series
3
International marketing and the country of origin effect : the global impact of 'Made in Italy'
3
Journal of African trade : official journal of the African Export-Import Bank
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international economics
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
CESifo Working Paper
2
Cambridge journal of regions economy and society
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Cross cultural management : an international journal
2
European management review : the journal of the European Academy of Management
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Japan and the world economy : international journal of theory and policy
2
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ECONIS (ZBW)
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1
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima
;
Sinha, Gautam
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
Saved in:
3
The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro
;
Song, Junyi
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
Saved in:
4
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
5
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
6
Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
7
Impact of brand personality and consumer ethnocentrism in China's sportswear market
Tong, Xiao
;
Li, Chunxiao
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 491-509
Persistent link: https://www.econbiz.de/10009776152
Saved in:
8
Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
Saved in:
9
Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects
Moradi, Hadi
;
Zarei, Azim
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10009577079
Saved in:
10
The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels
Parkvithee, Narissara
;
Miranda, Mario J.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009492379
Saved in:
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