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source:"econis"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"fra"
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Search: subject_exact:"Narratives Interview"
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Narrative Methode
25
Narrative method
25
Consumer behaviour
12
Konsumentenverhalten
12
Storytelling
7
Internet marketing
4
Online-Marketing
4
Advertising effects
3
Narrative transportation
3
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3
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2
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Al-Abdin, Ahmed
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Badrinarayanan, Vishag
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Journal of business research : JBR
Journal of organizational change management
30
Human relations
17
Journal of vocational behavior
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
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Psychology & marketing
11
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Tourism management : research, policies, practice
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Untold stories in organizations
10
Business horizons
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Human relations : towards the integration of the social sciences
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Journal of customer behaviour
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The journal of management development
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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Management communication quarterly : an international journal
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Academy of Management journal : AMJ
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Discussion papers / CEPR
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Entrepreneurship and regional development : an international journal
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Journal of business venturing
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Organizational research methods : ORM
7
Qualitative market research : an international journal
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Springer eBook Collection
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Accounting, auditing & accountability journal
6
Counter-narratives and organization
6
International journal of hospitality management
6
International journal of project management : the journal of The International Project Management Association
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Journal of business strategy
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Journal of retailing and consumer services
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Organization : the interdisciplinary journal of organization, theory and society
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1
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
2
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
3
Stories of value : business model innovation adding value propositions articulated by slow storytelling
Gasparin, Marta
;
Quinn, Martin
;
Green, William
;
Saren, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 101-111
Persistent link: https://www.econbiz.de/10013325570
Saved in:
4
The influence of narrative description on the success of crowdfunding campaigns : the moderating role of quality signals
Tajvarpour, Mohammad Hossein
;
Pujari, Devashish
- In:
Journal of business research : JBR
149
(
2022
),
pp. 123-138
Persistent link: https://www.econbiz.de/10013325575
Saved in:
5
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
6
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
7
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
Journal of business research : JBR
124
(
2021
),
pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
Saved in:
8
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
9
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
10
Conceptualizing experiential luxury in palliative care : pathographies of liminal space, cathedral, and community
Sudbury-Riley, Lynn
;
Hunter-Jones, Philippa
;
Al-Abdin, Ahmed
- In:
Journal of business research : JBR
116
(
2020
),
pp. 446-457
Persistent link: https://www.econbiz.de/10012257642
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