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source:"econis"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of international marketing"
~subject:"B-to-B-Marketing"
~subject:"Brand image"
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Search: subject_exact:"Rules of origin"
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B-to-B-Marketing
Brand image
Designation of origin
9
Herkunftsbezeichnung
9
Rules of origin
9
Ursprungsregeln
9
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Brand
6
Brand management
6
Markenartikel
6
Markenführung
6
country of origin
6
China
4
International marketing
4
Internationales Marketing
4
Italien
3
Italy
3
Multinationales Unternehmen
3
Transnational corporation
3
International market entry
2
Internationaler Markteintritt
2
brand associations
2
Auslandsinvestition
1
Bibliometrics
1
Bibliometrie
1
Business cycle
1
Business-to-business marketing
1
Corporate reputation
1
Country of origin
1
Creativity
1
Cross-cultural management
1
Cultural identity
1
Emerging economies
1
Experiment
1
Firmenimage
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Foreign investment
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Interkulturelles Management
1
Italian firms in China
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English
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Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Aiello, Gaetano
1
Azzari, Vitor
1
Balabanis, George
1
Battaglia, Loretta
1
Cedrola, Elena
1
Diamantopoulos, Adamantios
1
Donvito, Raffaele
1
Du, Yunzhou
1
Fong, Cher Min
1
Guissoni, Leandro Angotti
1
Herz, Marc Florian
1
Lee, Chun-ling
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Scornavacca, Eusebio
1
Stathopoulou, Anastasia
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Zambaldi, Felipe
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of international marketing
Asia Pacific journal of marketing and logistics
11
Journal of international consumer marketing
10
International marketing review
9
Journal of business research : JBR
9
Journal of global marketing
9
The journal of brand management : an international journal
5
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of retailing and consumer services
3
Cross cultural management : an international journal
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of management and economics
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Market : review for marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific business review
1
Asian business & management
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
Baltic journal of management
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business and intercultural communication
1
Contemporary economics
1
Country of origin effect : looking back and moving forward
1
Economic and business review : EBR
1
Edward Elgar E-Book Archive
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Freiberg research papers
1
Global journal of business research : GJBR
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IIM Bangalore Research Paper
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ECONIS (ZBW)
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1
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
2
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
3
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
4
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
5
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
6
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
7
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
8
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
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