//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Tanford, Sarah"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
5
Kundenbindungsprogramm
5
Loyalty program
5
Relationship marketing
5
loyalty
4
Consumer behaviour
3
Konsumentenverhalten
3
reward programs
3
Customer satisfaction
2
Gerechtigkeit
2
Hotel industry
2
Hotellerie
2
Justice
2
Kundenzufriedenheit
2
Perception
2
Rawls's theory of justice
2
Rawls-Gerechtigkeitstheorie
2
Wahrnehmung
2
commitment
2
segmentation
2
Fairness
1
Gambling
1
Glücksspiel
1
Market segmentation
1
Marktsegmentierung
1
Revenue management
1
Revenue-Management
1
Switching behaviour
1
Theory of Justice
1
Wechselverhalten
1
casino management
1
casino marketing
1
fairness
1
gaming revenue
1
hotel selection factors
1
justice
1
loyalty program effectiveness
1
promotions
1
return on investment
1
revenue management
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Tanford, Sarah
Raab, Carola
2
Baloglu, Seyhmus
1
Chen, Chih-chien
1
Cox, Carmen
1
Hwang, Eunmin
1
Kim, Yen-soon
1
Malek, Kristin
1
Min, Ji Hye
1
Shulga, Lenna
1
Xie, Karen L.
1
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of hospitality management
2
International journal of contemporary hospitality management
1
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
2
Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
Saved in:
3
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
4
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
5
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->