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source:"econis"
~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
11
Werbepsychologie
11
Advertising
3
Hörfunkwerbung
3
Radio advertising
3
Theorie
3
Theory
3
Werbung
3
1987
2
Promotional materials
2
Werbemittel
2
Advertising effects
1
Consumer behaviour
1
Experiment
1
Konsumentenverhalten
1
Market research
1
Marktforschung
1
Product design
1
Produktgestaltung
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11
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Aufsatz in Zeitschrift
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11
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English
11
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Allen, Chris T.
2
Kamins, Michael A.
2
Assael, Henry
1
Burke, Marian C.
1
Churchill, Gilbert A.
1
Darmon, René Y.
1
Droge, Cornelia
1
Edell, Julie A.
1
Finn, Adam
1
Janiszewski, Chris A.
1
Madden, Thomas Justin
1
Marks, Lawrence J.
1
Meyers-Levy, Joan
1
Park, C. Whan
1
Rothschild, Michael
1
Singh, Surendra N.
1
Tellis, Gerard J.
1
Twible, Jacquelyn L.
1
Young, S. Mark
1
Zhu, Rui Juliet
1
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Journal of marketing research : JMR
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Marketing : ZFP ; journal of research and management
12
Journal of marketing theory and practice
9
Journal of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of hospitality management
3
International journal of nonprofit and voluntary sector marketing
3
International journal of sports marketing & sponsorship
3
Journal of business and psychology
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of travel and tourism marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
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ECONIS (ZBW)
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11
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1
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
2
The impact of feelings on ad-based affect and cognition
Burke, Marian C.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10001059637
Saved in:
3
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
Saved in:
4
Print ad recognition readership scores : an information processing perspective
Finn, Adam
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 168-177
Persistent link: https://www.econbiz.de/10001051616
Saved in:
5
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Saved in:
6
The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and att...
Marks, Lawrence J.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 266-281
Persistent link: https://www.econbiz.de/10001054426
Saved in:
7
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
Saved in:
8
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
9
Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
Saved in:
10
Two-sided versus one-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconforming trial on belief change
Kamins, Michael A.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10001020982
Saved in:
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