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source:"econis"
~isPartOf:"The journal of product & brand management"
~subject:"Marketingmanagement"
~subject:"Success factor"
~subject:"Theorie"
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Marketingmanagement
Success factor
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Brand extension
21
Markentransfer
21
Brand management
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Markenführung
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14
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brand extensions
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The journal of product & brand management
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
The journal of brand management : an international journal
6
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
4
SpringerLink / Bücher
3
Berichte aus der Betriebswirtschaft
2
Brand management ; Vol. 3
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Journal of marketing
2
Marken- und Produktmanagement
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
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Beiträge zum Produkt-Marketing
1
Brands and brand management : contemporary research perspectives
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
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Discussion paper series / Department of Economics, Columbia University
1
Discussion papers / Institute of Social and Economic Research
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Fashion branding and communication : core strategies of European luxury brands
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler Research / Forum Marketing
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Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
Global journal of business management : GJBM
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Hamburger Schriften zur Marketingforschung
1
Impulse für die Markenforschung und Markenführung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
2
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
3
Extending technology for market disruption : a case study
Notarantonio, Elaine M.
;
Quingley, Charles J.
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
Saved in:
4
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
5
Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin
;
Hu, Michael Y.
;
Grimm, Pamela E.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
Saved in:
6
Searching for boundary conditions for successful brand extensions
Jung, Kwon
;
Tey, Leslie
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 276-285
Persistent link: https://www.econbiz.de/10008658572
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