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source:"econis"
~person:"Keller, Kevin Lane"
~source:"econstor"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Search: subject_exact:"Markentransfer"
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Konsumentenverhalten
Sponsoring
Brand extension
10
Markentransfer
10
Brand management
7
Markenführung
7
Brand image
6
Consumer behaviour
6
Markenimage
6
Marketing management
4
Marketingmanagement
4
Corporate reputation
3
Firmenimage
3
Brand
2
Brand architecture
2
Game theory
2
Markenarchitektur
2
Markenartikel
2
Markenpolitik
2
Product quality
2
Produktqualität
2
Signalling
2
Spieltheorie
2
brand extension
2
game theory
2
product quality
2
signaling
2
Bewertung
1
Brand concept
1
Brand concept fluency
1
Brand extensions
1
Brands
1
Cognition
1
Evaluation
1
Kognition
1
Market entry
1
Markteintritt
1
Verbraucherverhalten
1
brand architecture
1
brand extensions
1
brand hierarchies
1
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English
6
Author
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Keller, Kevin Lane
Boisvert, Jean
7
Phau, Ian
6
Sattler, Henrik
6
Völckner, Franziska
6
Milberg, Sandra J.
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Backhaus, Christof
3
Bei, Lien-ti
3
Carrillat, François A.
3
Dawes, John
3
Dhar, Ravi
3
Dwivedi, Abhishek
3
Goodstein, Ronald Charles
3
Gürhan-Canli, Zeynep
3
Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Merrilees, Bill
3
Moorthy, Sridhar
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ragel, Victoria Rosanna
3
Ringeisen, Petra
3
Sharp, Byron
3
Woisetschläger, David
3
Yadav, Rajan
3
Aaker, David A.
2
Afzal, Sarwat
2
Albrecht, Carmen-Maria
2
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Ashill, Nicholas J.
2
Bacchiega, Emanuele
2
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Brand management ; Vol. 3
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
EconStor
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1
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
2
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
4
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
5
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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