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source:"econis"
~person:"Vrontis, Demetris"
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Search: subject_exact:"Cause-Related Marketing"
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Vrontis, Demetris
Thomas, Sujo
14
Kureshi, Sonal
6
Chang, Chun-Tuan
5
Vlachos, Pavlos A.
5
Bae, Mikyeung
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Bhatt, Viral
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Bigné Alcañiz, J. Enrique
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Chang, Chun-tuan
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Das, Neel
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Deb, Madhurima
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Galan-Ladero, M. Mercedes
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Krishna, Aradhna
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Liu, Gordon
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Mattila, Anna S.
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Papasolomou, Ioanna
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Wymer, Walter
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Youn, Seounmi
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Amawate, Vibhas
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Baghi, Ilaria
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Beise-Zee, Rian
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Chawla, Deepak
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Christofi, Michael
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Coleman, Joshua T.
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Fries, Anne
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Galera Casquet, Clementina
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Hanks, Lydia
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Kim, Hyuksoo
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Kim, Jihye
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Ko, Wai Wai
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Krepapa, Areti
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Lafferty, Barbara A.
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Langen, Nina
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Lee, Eun Mi
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Leonidou, Erasmia
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Oloko, Shamsey
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Patel, Ritesh
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Ruiz Mafe, Carla
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Global business & economics review
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Journal for global business advancement : JGBA
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The journal of services marketing
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
2
Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
Global business & economics review
17
(
2015
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
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