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source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Search: subject_exact:"Systemgeschäft"
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Beziehungsmarketing
Bundling strategy
160
Leistungsbündel
160
Deutschland
77
Germany
77
Theorie
16
Theory
16
Business model
15
Geschäftsmodell
15
B-to-B-Marketing
14
Business-to-business marketing
14
Industrie
13
Manufacturing industries
13
Strategisches Management
13
Lieferantenmanagement
12
Relationship marketing
12
Supplier relationship management
12
Betriebliche Wertschöpfung
11
Business network
11
Investitionsgüterindustrie
11
Unternehmensbezogene Dienstleistung
11
Unternehmensnetzwerk
11
Value creation
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KMU
10
Machinery industry
10
Maschinenbau
10
SME
10
Strategic management
10
Capital goods industry
9
Dienstleistungsmanagement
9
Organisatorischer Wandel
9
Organizational change
9
Preismanagement
9
Pricing strategy
9
Service management
9
Innovation management
8
Innovationsmanagement
8
Wettbewerbsstrategie
8
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7
Medizinprodukteindustrie
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8
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4
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Case study
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78
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40
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40
Hochschulschrift
21
Graue Literatur
16
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16
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15
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1
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7
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5
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Kes, Isabelle
2
Backhaus, Christof
1
Cassia, Fabio
1
Cobelli, Nicola
1
Doreswamy, Goda
1
Edvardsson, Bo
1
Geum, Youngjung
1
Gill, Liz
1
Hallikas, Jukka
1
Henschke, Axel
1
Holmlund, Maria
1
Kang, Daekook
1
Kes, Peter
1
Kim, Moon-koo
1
Kowalkowski, Christian
1
Lee, Duk Hee
1
Lee, Sungjoo
1
Madireddy, Manini
1
Mital, Amod
1
Nia, Meisam Hejazi
1
Ojanen, Ville
1
Paluch, Stefanie
1
Park, Jong-hyun
1
Park, Myeong-cheol
1
Park, Yongtae
1
Schneckenburger, Timo
1
Strandvik, Tore
1
Sundararajan, Ramasubramanian
1
Ugolini, Marta Maria
1
Wagner, Michael
1
Woisetschläger, David
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Marketing von Solutions : innovative Ansätze und Best Practices
3
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
International journal of technology management : IJTM
1
Journal of revenue and pricing management
1
Linköping studies in science and technology
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Service business
1
The TQM journal : the international review of organizational improvement
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
-
2017
Persistent link: https://www.econbiz.de/10011756914
Saved in:
2
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
Saved in:
3
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
4
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
5
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
Saved in:
6
The customisation framework for roadmapping product-service integration
Geum, Youngjung
;
Lee, Sungjoo
;
Kang, Daekook
;
Park, Yongtae
- In:
Service business
5
(
2011
)
3
,
pp. 213-236
Persistent link: https://www.econbiz.de/10009535238
Saved in:
7
"Fressnapf - Alles für mein Tier" : Solution Selling auf dem Markt für Tierbedarf
Henschke, Axel
;
Kes, Isabelle
;
Backhaus, Christof
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10008736869
Saved in:
8
Schmitz Cargobull : Lösungsorientierung als Anker in der Krise ; Win-win-Situation für Kunde und Unternehmen
Kes, Peter
;
Kes, Isabelle
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 329-349)
.
2010
Persistent link: https://www.econbiz.de/10008736872
Saved in:
9
Healthcare Solutions und Remote Services : Praxisbeispiel Siemens AG
Paluch, Stefanie
;
Wagner, Michael
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 243-263)
.
2010
Persistent link: https://www.econbiz.de/10008736875
Saved in:
10
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
1
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