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Search: subject_exact:"Advertising agency"
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Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
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Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
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Recent advances in the analysis of competition policy and regulation
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1
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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1
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
2
A mobile platform's in-app advertising contract under agency pricing for app sales
Hao, Lin
;
Guo, Hong
;
Easley, Robert F.
- In:
Production and operations management : an international …
26
(
2017
)
2
,
pp. 189-202
Persistent link: https://www.econbiz.de/10011655537
Saved in:
3
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
4
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
Saved in:
5
Issues in online advertising and competition policy : a two-sided market perspective
Calvano, Emilio
;
Jullien, Bruno
- In:
Recent advances in the analysis of competition policy …
,
(pp. 179-197)
.
2012
Persistent link: https://www.econbiz.de/10009580179
Saved in:
6
Wachstumsstrategien im deutschen Werbemarkt : eine inhaltsanalytische Betrachtung des Aufgabenspektrums von Mediaagenturen
Knuth, Ingo
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 185-207)
.
2012
Persistent link: https://www.econbiz.de/10009669525
Saved in:
7
On the profitability of media mergers
Gal-Or, Esther
(
contributor
);
Dukes, Anthony
(
contributor
)
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-42)
.
2003
Persistent link: https://www.econbiz.de/10001785504
Saved in:
8
Increasing awareness of the co-productive nature of professional services through blueprinting
Brax, Saara A.
;
Lillrank, Paul M.
- In:
Proceedings / First International Symposium on Services …
,
(pp. 115-124)
.
2009
Persistent link: https://www.econbiz.de/10003862594
Saved in:
9
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
10
Agenturen als Dienstleister eines prozessorientierten Kommunikationsmanagements
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Wertschöpfungsprozesse bei Dienstleistungen : Forum …
,
(pp. 403-427)
.
2007
Persistent link: https://www.econbiz.de/10003450837
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