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source:"usbk"
~person:"Becker, Michael"
~person:"Harrigan, Paul"
~person:"Law, Chun Hung Roberts"
~source:"econis"
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Search: subject_exact:"Online marketing"
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| 5 applied filters
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Online-Marketing
39
Internet marketing
38
Social Web
26
Social web
26
Hotel industry
17
Hotellerie
17
Consumer behaviour
16
Konsumentenverhalten
16
Viral marketing
13
Virales Marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Online retailing
11
Online-Handel
11
E-commerce
8
Electronic Commerce
8
social media
7
Social media
6
Brand management
5
Markenführung
5
Website
5
Bewertung
4
Customer integration
4
Evaluation
4
Gastgewerbe
4
Hospitality industry
4
KMU
4
Kundenintegration
4
SME
4
Tourism
4
Tourism industry
4
Tourismus
4
Tourismuswirtschaft
4
Brand image
3
Dienstleistungsqualität
3
Markenimage
3
Mobile Anwendung
3
Mobile application
3
Mobile communications
3
Mobilkommunikation
3
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28
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37
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2
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38
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38
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1
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1
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English
39
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Becker, Michael
Harrigan, Paul
Law, Chun Hung Roberts
Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Skiera, Bernd
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Choi, Yung Kyun
15
Martínez-López, Francisco J.
15
Reijmersdal, Eva A. van
15
Scott, David Meerman
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
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International journal of hospitality management
9
International journal of contemporary hospitality management
4
Journal of travel and tourism marketing
4
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Australasian marketing journal
1
Information technology & tourism
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
Tourism management : research, policies, practice
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
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10
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39
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date (oldest first)
1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
4
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
5
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
6
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
7
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
8
Functionality evaluation of mobile hotel websites in the m-commerce era
Lei, Simon
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 665-678
Persistent link: https://www.econbiz.de/10012179454
Saved in:
9
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
10
Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Soey Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
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