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subject:"Advertising"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising
Wahrnehmung
Advertising effects
247
Werbewirkung
247
Werbung
169
Consumer behaviour
164
Konsumentenverhalten
164
Internet marketing
91
Online-Marketing
91
Brand management
48
Markenführung
48
Social Web
36
Social web
36
advertising
31
Brand image
29
Markenimage
29
Emotion
17
Brand
16
Markenartikel
16
Psychology of advertising
16
Werbepsychologie
16
persuasion knowledge
15
Celebrity endorsement
13
Celebrity-Werbung
13
Gender
12
Geschlecht
12
Luxury goods
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Luxusgüter
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Perception
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Product Placement
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Product placement
11
Sponsoring
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Sponsorship
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Corporate disclosure
10
Experiment
10
Humor
10
Personality psychology
10
Persönlichkeitspsychologie
10
Public relations
10
Unternehmenspublizität
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English
176
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Yoon, Sukki
6
Taylor, Charles Raymond
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Choi, Dongwon
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Matthes, Jörg
3
Naderer, Brigitte
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Beckert, Johannes
2
Cho, Chang-Hoan
2
Danaher, Peter J.
2
Diehl, Sandra
2
Haley, Eric John
2
Hayes, Jameson L.
2
Heerde, Harald J. van
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Janssen, Loes
2
Kang, Moon Young
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Langner, Tobias
2
Lee, Heejun
2
Lee, Yoon-Joo
2
Lou, Chen
2
Lwin, May O.
2
Mueller, Sophia
2
Paramita, Widya
2
Pelsmacker, Patrick de
2
Phillips, Barbara J.
2
Poels, Karolien
2
Pounders, Kathrynn
2
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International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
International journal of advertising : the quarterly review of marketing communications
127
Journal of marketing communications
116
Journal of business research : JBR
115
Journal of advertising : official publication of the American Academy of Advertising
107
Journal of advertising research
91
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
43
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
40
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Marketing letters : a journal of research in marketing
27
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of international consumer marketing
21
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
18
The journal of consumer marketing
18
International journal of consumer studies
17
Journal of advertising
16
Journal of marketing research
16
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
Journal of business ethics : JOBE
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
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ECONIS (ZBW)
176
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1
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
4
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
5
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
8
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
9
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
10
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
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