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subject:"Advertising"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Communication"
~subject:"Marketing management"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
European journal of international management : EJIM
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Intercultural business communication and simulation and gaming methodology
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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IZA world of labor : evidence-based policy making
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Annual public discussions on problems of current interest in the social sciences and of particular interest to the citizens of Minnesota
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
2
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
3
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
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